For the Nike x City Gear fashion show in Houston, Texas, I led creative direction for all design elements, designing custom cups, signage, projector visuals, napkins, merchandise, and more. The event was a huge success, bringing together top influencers and tastemakers to celebrate Nike’s latest product drop. Every detail was crafted to enhance the experience, creating a dynamic and immersive brand atmosphere.

Photo and video capture for chicago based onyx performance pilates. Producer, Creative Director and Photographer - LaSalle Smith Director of Photography and Editor - Cole Schwartz

Image capture by LaSalle Smith for White Claw's new SURGE drink

Lead Producer for Vic Mensa's "Victory" Music Video. Shot in Chicago. Lamborghinis and Street Bikes.

THE BRIEF: Partner with General Mills to capture Lucky's appearance in Chicago with a series of engaging images, leaving clues to his route. The project includes selecting a number of images documenting the Lucky sighting, finding iconic chicago locations, a set featuring a giant cereal box, charms, and footprints.

JOB Rolling Paper's limited edition product collaboration with Hip-Hop Icon, Birdman.

IN PARTNERSHIP WITH JEREMY HODGES AND THE PROJECT ART COLLECTIVE. LASALLE WAS TASKED WITH ASSEMBLING A FULL MEDIA TEAM TO COVER THE SET-UP OF THE FESTIVAL, AND EVERY PERFORMANCE. MULTIPLE PHOTOGRAPHES, MULTIPLE VIDEOGRAPHERS, DRONE PILOTS AND MORE.

Go Puff Bag Fashion Editorial produced for LaSalle Smith by The Times.

Brief: Capture 7 of Chicago's most influential move makers for Volume 2 of Nike's "ZINE", the cultural launchpad dedicated to telling authentic stories from the most impactful communities.

RED BULL CURATES INTRODUCES THE BATHHOUSE. PRODUCED BY LASALLE SMITH AND TEAM, AT TO WHOM IT MAY CONCERN. PHOTO BY LASALLE SMITH VIDEO BY COLE SCHWARTZ. A NIGHT IN BROOKLYN THAT NO ONE WILL FORGET.

EVERY NIGHT, EVERY EVENT, EVERY VENUE TELLS A DIFFERENT STORY.

LOVEMORE TEES AND TOTES EDITORIAL SHOOT. STYLING BY ELLENA RODRIGUEZ, ART DIRECTION AND PHOTOGRAPHY BY LASALLE SMITH.

Shoot produced by LaSalle Smith for the Times for client BOLD Gyms.

VIC MENSA'S ALBUM "VICTOR" ALBUM RELEASE FIGHT NIGHT PARTY. EVERYONE IN CHICAGO WAS THERE. CAPTURED BY LASALLE

INTERIOR DESIGN IMAGERY CAPTURED BY LASALLE FOR G.W. AND ARCHITECTURAL DIGEST.

In Symone's headshot session, I skillfully portrayed her energy, professionalism, and character through a vibrant array of colors and outfits, perfectly aligning with her transition to a new position at a law firm. Each portrait exudes life and personality, capturing the essence of Symone as she embarks on this exciting journey.

HEADSHOTS OF AN ICONIC NATURE WITH JEREMY HODGES

All images taken by LaSalle Smith for White Claw's debut of the MANGO flavor on all United Airlines flights

All images captured by LaSalle Smith for Eastbay and Proviso West Men's Basketball.

HEADSHOTS OF AN ICONIC NATURE WITH MEGAN MCCANN

FroSkate is a women-centered skateboarding crew from Chicago. This organization has dedicated itself to bringing TRUE diversity to the skate community. On this day, we took the city over in the name of justice, equality and community. 5000+ strong captured by me.

Image capture by LaSalle Smith for THE TIMES. White Claw x Kentucky Derby Content. SPRING 2021

Jordan Chicago hosts a high-powered 3v3 tournament on the Southside for some of the city's young aspiring stars.

HEADSHOTS OF AN ICONIC NATURE WITIH JOHN HIGGINSON

Nike and the Detroit Pistons hosts a unique learning experience with Midnight Golf, Detroit's premiere youth golf program.

With help from Mountain Dew, All Summa and D'ussepalooza take over Blind Barber Chicago for All-Star Weekend 2020.

100 Faces is a community based storytelling platform that exists as the corner of intimate portraitures, and authentic storytelling. Created by Chicago photographer LaSalle Smith, 100 Faces allows individuals from all walks of life to express true moments of vulnerability, honesty, and inspiration. IG: facesofhundreds

Led by Anthony Davis, Nike invited Perspectives Charter High School for a once in a lifetime experience. Event was held in Chicago during All-Star Weekend 2020.

LaSalle Smith and Andreas Endregaard present to you a 6 minute film capturing Chicago’s immediate reaction to the brutal unjustified police killing of George Floyd. To this day, this film is used to open the floor to discussion on racial injustice, community, and action.

Chicago based RSVP Gallery Collaborated with Modello Beer to the best of both world together during ComplexCon Weekend. Hosted at Blind Barber Chicago.

Photo recap featuring some of the hottest spaces and faces of Chicago's First ComplexCon convention

Nike invites students of Chicago's Southside for a day of learning, fun, and unity. Black History Month 2020.

Mountain Dew takes over 3-stories of one of the most popular event spaces in Chicago for All-Star Weekend 2020.

The Brief: Capture Nike's Holiday in-store gifting experience with an emphasis on the Nike App usage. Featuring Nike Latte's, DJ's and lots of wrapping paper. (Chicagoland)

Photo recap of Puma's Chicago collaboration activation with global acclaimed rapper Dreezy. Hosted at Blind Barber Chicago

Award-winning music festival

Store Profile of Nike Lab Chicago

Brief: Photograph and retouch an assortment of product hero shots for VMR Chicago, a high-fashion boutique located in Chicago's Gold Coast. Brands ranged from Off-White and Heron Person, to Palm Angels and Mugler.

Co-Owner Lead Design Coordinator Editor- In- Chief // Content Curator

The Brief: Capture Ladeeda's Black Restaurant Week menu offering, featuring 4 delectable dishes for anyones taste.

The Brief: Capture requested food items from wine bar and restaurant Eleven Eleven, located in Chicago's West Loop. Menu features variety of food and beverages from around the world.

The Annex Chicago partners with Eugene Taylor Brand in creating a energetic, but accurate Diana Ross tribute event.

GirlScout Cookies launches you to euphoria’s top floor where full-body relaxation meets a time-bending cerebral space.

The Brief: Capture the full product offering of Kite Bites Edible (Cannabis Delicacy Company), with the intention of utilization on E-Commerce, Social, Digital, and Print materials.

Capture and engage with Lori Lightfoot for an educational, empowering, community based brunch. Hosted by Eleven Eleven Chicago.

The Brief: Capture 3 distinct looks, utilizing an assortment of styles.

The Brief: Capture a variety of relevant Fall 2019 styles.

Photography by LaSalle Smith on a 5500+ Sq. Ft home that is preparing to hit the market. Home was filled with contemporary furniture, art, and featured a finished basement.

Model Saxon Harrar shot and creative directed by Lasalle Smith with styling provided by Jabari Sandifer

Cannabis concept shoot feature Wedding Cake (Hybrid) Pre-Rolled RAW rolling papers.

Model: Adelle Williams Stylist: Jabari Sandifer Images Captured by LaSalle Smith

Take a look at Decolores Galeria Y Sabores, a Pilsen-based Chicago Mexican Restaurant. Menu item imagery revamp.

A consolidated run through of some of the hottest private event imagery from the best nightclubs in Chicago including, LiqrBox, Bounce, Electric Hotel and More.

Menswear style exploration utilizing textured, minimalistic items from Perry Ellie, GAP, and United Arrows

Runaway Brand Media's 2017 Collaboration Issue with Nike Lab Chicago

Runako S/S18 Fashion Show held at Club Underground, Chicago's premier nightclub experience.

Lasalle Smith is the founder and owner of music and culture site Runaway Brand Media. Visiting Dynasty Podcasts, Smith speaks about the goals in evolving Runaway Brand Media, as well as the opportunity that comes with being able to create endless content from a smartphone.

Editorial styled photoshoot showcasing a number of looks.

Four Quarters is a top-tier Chicago experiential event company with a strong emphasis on education, culture, and interaction. This site development was part of their re-launch. in March 2019. Brand assets developed by Nikko Washington.

Print influenced shoot inspired by Guess Hosiery 1992

Studio Portraits

The Garfield Park Conservatory

Part of a multi-platform approach to rebrand the Office of Student Life at Augustana College.

Self-assigned exploration on E-Commerce footwear display featuring some of the hottest sneakers to release to date.

Street Style Photography

Media Coverage Creative Direction Director of Photography