CHICAGO JEWELERS ASSOCIATION

With over a century of history, the Chicago Jewelers Association required a brand and digital presence that could honor its legacy while confidently stepping into a modern era. The challenge was to evolve—not reinvent—the association’s identity, ensuring it remained credible to long-standing members while becoming more accessible and relevant to a new generation. I led the brand redesign and logo design, creating a timeless mark rooted in heritage but refined for contemporary use. The logo system was designed for versatility across print, digital, and physical touchpoints, balancing classic typographic cues with a cleaner, more modern execution. In tandem, I designed and oversaw the website redesign, introducing a streamlined, modern aesthetic paired with improved usability. A key component of the build was a secure member portal, giving CJA members access to resources, communications, and internal tools in a centralized, intuitive environment.